Day 67

Fresh Start_67: 2012-2016
If you haven’t heard by now, within the past 24 hours a social media icon has passed away. Well not really, will within the upcoming months. That icon is the mobile app “Vine.” Vine was perfect for a generation of people who don’t want to wait a minute to see the funny part of a video. Vine enabled users to create six seconds videos and post them to share. The app exploded with millions of downloads and views by users. Some creators found, new-found fame with the hilarious, clever, informative way they used the platform. Some vines went viral and made a thirteen-year-old kid an internet sensation overnight.

What Vine was able to do with the six second video, took the enjoyment of Youtube and crammed it into a short six second loop. The app that was launched in late 2013 and was bought out by Twitter the year before for $30 Million. You could say the app was popular. And, not only was popular among kids, but professional sports benefited from the app as well, with the ability to show amazing plays faster than ever before. The industry and use for Vine seemed endless, and beat the odds that most critics gave it when it first launch. The un-flattering review on the app was that; being only six seconds long, that it would be too short and “Who would want to watch it.” Well everyone  apparently, being that millions of Twitter users were able to watch and create Vines at ease.

Another thing is app did, was revolution the video industry. After the creation and deal with Twitter, the need and want for video was at an all-time high. The market that was saturated and completely dominated by Youtube, has evolved into Snapchat, Instagram, Facebook, and Twitter video thanks to Vine. The want for a video archive has been uplifted and satisfied by media companies everywhere, and with the mobile phone industry making it easy than ever to upload your content, video has become the crack of the 21st Century. The ability to influence people with six seconds of laughter, knowledge, and even a work-out info that has made an ever-lasting impact on social media.

The question that I now have hearing the news is “What’s next?” What will take over the space that now is vacated with the “death” of Vine. For Twitter specifically how will they fill the void? Sports will take the biggest hit with this; news outlets and the fans will not be able to share the great dunks of the night as fast. Facebook and Instagram will be fine due to the fact that they have credited a system with their video formats. Twitter has thirty second video but Vine was something that made them stand-out. Now if you looked at the declining numbers of users on the app and the views that they were getting, there is a decline, but maybe it wasn’t necessary to shut down. The overall emotion behind the decision from consumers has been sadness, the inability to see the six seconds of a lama gallop his way to DMX or see the kid dance out of his mind at the Miami Marlins game will be surely missed. But let me give you the Vine creators an alternative solution. Save your Vines that you don’t want deleted and post them on Facebook or Youtube. Many of the Vines will be on Youtube anyway, so the memory will always be there. Nevertheless, it is hard to see an old friend go, but time is money and technology is ever changing. Some new young shining star will shoot into our lives soon enough and the death of our beloved friend will be avenged by a new app. Time heals all, take your time for remorse.
Sources:(twitter.com, usatoday.com, vanityfair.com)

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