Day 146

Fresh Start_146: We Demand Demand
While watching bits and pieces of both of the NFL Playoff games last night, I got to thinking about the way we watch sports in 2017. Every aspect of it has changed and the way we go about getting it will continue to change as technology allows it. I watched all the action that I saw last night from my phone using the NFL Mobile app. This is an exclusive deal that Verizon has with the NFL that allows you to watch your in market team(s), Prime Time, and Playoff games all on your phone. T-Mobile has a similar deal with the MLB and the At-bat app. The NBA hasn’t stroke a deal with any mobile company yet, but it would most likely be with Sprint—due to the fact that Sprint is one of the major sponsors for the league.

There are different 3rd party apps that you can get on your phone that may or may not be riddled with viruses, so I would advise you to stay away from those. ESPN has started streaming everything from their main channels on their app, and Fox Sports does that with the teams and leagues that they have the rights too. The move to go mobile from broadcasting sports is extremely smart, and tough to innovate at the moment. Which, leaves room for the highlights. We all know of those 1 or 2 plays that go viral on Twitter, Facebook, or Instagram. There is a grey area that the companies don’t totally get right. The ability to have highlights on demand would be something that would shake up the way we watch highlights. Social media can only cover so much ground, so ESPN and FS1 have to step up their game and do their part. These companies are the reason why sports are watched so closely and getting back to the basics of delivering highlights the way we grew up with, just with the convenience of a demand feature.

Giving the NFL and NBA to have their own highlight videos for each game has gotten old, and they already have the feature where the tap will play if you go back to watch it. If the bigger TV companies did this, it would force the online content to get better. Competition brings the best of people, and the best people at innovating and willing to change will succeed. Good features will make it easier for users, while also attracting new users that will be wanting to use your product.

I strongly urge ESPN to do this because while the ability to watch a live Sportcenter is a great privilege to have, it would be a luxury to have the ability to go back and watch the 1AM EST Sportscenter at 9AM on the East Coast. It wouldn’t be a hard feature to implement and wouldn’t be that hard to transfer. Services like Twitch (for gaming) allow users to rematch live content at a later date. If the gaming community is ahead of the sports community in video, there is a clear issue, and need to be fixed.
Sources:(verizon.com, tmobile.com, espn.com, foxsports.com, mlb.com)

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